RSS content
syndication is a relatively new member of the internet marketing family
of campaign options. And, it seems as though new uses for RSS content
are coming about very quickly. This is possibly due to recent changes in
the way that major search engines like Yahoo! and Google want web site
owners to advertise.
It
seems like it shouldn’t matter to the search engines – the way you
choose to market your website. But, it does when your link popularity
begins to fall due to too many links on irrelevant web directories, etc.
With RSS content syndication, you will not face that problem. And the
better your content, the better the chances of increasing your standing
with the search engines (not to mention your site visitors).
RSS
feeds are no longer just appearing on the large news sites in order to
show the latest headlines. They are appearing on internet-enabled cell
phones, PDA and other mobile devices. The reason this is possible is the
simple XML format used to produce the RSS feed. By using RSS
syndication to spread the word about your site, you are now using one of
the best advertising methods for reaching the “non-traditional” web
browsers installed on these mobile devices.
Anyone
familiar with web directory will understand the approach recommended
for RSS syndication that I will term “many doors.” The many doors
approach means that you are providing several different headlines for
the SAME article! If you have done directory submissions, or worked with
a directory submission service this is what you provided for anchor
text and site descriptions.
So,
you can see that while some level of time investment will be required…
you will no longer need to generate huge numbers of SEO content in order
to “trick” the search engines. As a matter of fact, you will probably
want to concentrate your efforts on providing a few high-quality
relevant articles that will gain and keep the attention of your site
visitors.
You
will need to generate content an update your website frequently if you
want your RSS content syndication technique to be an effective form of
marketing. Why?
The
answer is simple, but often overlooked by those publishing RSS content
for syndication. When site visitors become accustomed to looking at an
RSS feed for teasers about new information they can use, and they notice
that there have not been any new additions for a while they stop
looking. If you decide that RSS content syndication is a good marketing
tool for your site, understand that you are committing a small amount of
time in order to draw and keep your web site traffic.
How
often will I need to update? That is a question frequently asked by
those new to the world of RSS marketing. It really depends on a few
things. If you are publishing content about developments in the stock
market, your readers may expect hourly updates. However, if you are
publishing content on the week’s hottest new movies you could probably
publish once a week and keep your readers happy. Of course, if you are
syndicating RSS content about new books written on the topic of antique
shoe stretches you may only need to publish content annually. This also
points out another thought to consider.
If
your content is so specific that it applies only to a limited group of
people, then either RSS content syndication is not the right marketing
technique for your web site or you need to expand your content
offerings. If you find your website traffic lacking, why not try
expanding your content to include a broader audience?
When
you publish content on your website that you want your visitors to see,
but you also want to make that same content available to others
interested in the same subject area, RSS feed services provide a great
and inexpensive way to expand your readership!
There
are actually new search engines (Example, Feedster) that are in place
with the purpose of allowing people to search for syndicated content
that can be placed on their RSS feeds in order to provide a service to
their web site visitors. Because there is such a service, there must be a
need for this type of content! Therefore, listing your syndicated
content with sites like Feedster will enable other web site owners
seeking your information to find it.
Here is a short overview of what you need to do in order to get your content out there for RSS syndication:
First,
you will need to compile a list of the content articles provided on
your website with their headlines, URL and description. From this list,
you will need to create a simple XML file (RSS format).
Second, you submit the XML file to services that make RSS syndicated content available for other users.
Third, you wait for approval of your RSS feed from each of the services.
Fourth,
after you are accepted by a site you need to find out how often they
will update their system with your latest XML RSS feed. You then need to
ensure that you are updating your information at the appropriate time!
Finally,
you need to sit back and enjoy the fruits of your labor! This is when
you will begin to see increased traffic and sales to your site.
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