The blogging
experience is about not only putting your thoughts on the web, but
hearing back from and connecting with other like-minded folks.
Most
people surfing the Internet are looking for information. In other
words, most people are not actively seeking to buy a product and nearly
everyone expects to get the information for free.
Speaking
specifically about the market place of people who are "interested" in
having an online home business and/or generating income from the web,
most of these people want to find good information about the subject
first.
Therefore,
by becoming a provider of trustworthy information about online home
businesses, legitimate work at home opportunities and ways to generate
income online, positions you as the source for what people are actually
looking for in the first place.
Then,
when people find your information and get engaged in the articles, they
will naturally find the links that point to your sales page and visit
them. Now, they have already been pre-sold and have more trust in the
link to your sales page because they have already benefited by reading
the free information provided in the article on your blog!
Also,
blogs are the most search engine friendly Internet publishing tool in
existence. This means that the pages of your blog can start being
indexed by the search engines almost immediately and some of your blog
content pages will start showing up in the free listings of the search
engines when people search for various keywords. Therefore, adding
quality content to your blog on a regular basis can generate free
targeted traffic to your website potentially forever.
Publishing
a blog allows you to instantly create new content-rich web pages. These
new pages can be linked to from the home page of your current website
and/or promoted separately. By creating additional content-rich website
pages and promoting them from your home page or through other means, you
will be accomplishing two important things:
1)
You will provide more value for your website visitors. This increases
the "stickiness" of your website making people stick around longer and
ultimately trust you more. On the Internet, trust translates to profits!
2)
Search engines love fresh content created through blogs. By publishing
your own blog and adding fresh content to it on a regular basis, you
will attract the attention of the major search engines who will list
your website in their directories for free. As soon as you have pages of
your blog in the search engines, you will start attracting free
qualified traffic to your site without paying a dime for it. Imagine
running a large and comprehensive Google Adwords campaign without paying
anything for it. That is exactly what you can accomplish by publishing
your own blog!
Anytime
you have some news to share about your business, it is a great idea to
use your autoresponder to let your subscribers know about it. You could
even link your autoresponder to your blog, so that each time you post
information on your blog your subscribers are notified by email. This
type of active relationship building can make a huge impact on your
business. The more you interact with your subscribers, the more they
will trust you and want to do business with you!
With
a blog, the publishing possibilities are only limited by your own
imagination. The point to realize is that, as a blog publisher, you have
just unlocked a huge window of opportunity for yourself!
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