You nay have heard the
term RSS, however didn't know exactly what it was or how to use it. Now
you will learn how to use this technology to keep your websites
"fresh."
RSS stands for Really Simple Syndication or Rich Site
Summary.
It also has been referred to as a "pull" technology rather than a
"push" technology. And, in fact, this feature is what makes RSS so
popular in terms of today's Internet usage.
It's
probably hard to argue that anyone who uses the Internet today hasn't
heard of spam. If they have an email inbox it is probably full of it.
Spam,
for the uninitiated, is the receipt of unwanted emails from people whom
you did not request to receive information. Spam represents the "push"
technology. That is, people "push" their email message at your inbox,
whether you have asked to receive the email or not.
And
that aspect of "push" technology is what many have come to believe is
the death of email. It's arguable that email will still be around for
quite a long time, even though there are still people who continue the
illegal spam process. In fact, companies are making millions now just
providing everyday users as well as huge corporations, solutions
claiming to solve their spam problem.
RSS,
on the other hand, can be said to be the exact opposite of the email
"push" technology. Because you cannot "push" your message to
subscribers. In fact, the only way that people can subscribe to an RSS
feed is to do so voluntarily. And, at the same time, they can
unsubscribe whenever they want.
That's
why it's called a "pull" technology. Because subscribers "pull"
information into their readers and, if the content isn't what they
expect, they can unsubscribe whenever they'd like. So, unlike the email
"push" technology, there is no one using RSS that is experiencing an
inbox full of spam. All they have to do is to unsubscribe and they will
never receive another message from the person who provided the feed.
RSS
has become a popular way to make money on line too. And that is due in
part to the popularity of the RSS "pull" technology. Here's one way of
monetizing a website using RSS feeds.
Imagine
setting up a static one page web site - a minisite if you will. Now,
add either Google Adsense code or the new Yahoo version of the Google
Adsense style ads that, when clicked by a visitor - you earn cash.
This
gives you a nice starting point and, if you optimize your web page
properly, there is a good chance you will get a high ranking in the
search engines. And, the more people who see your page, the more
likelihood they will click on one of the links on your web page and
you'll earn revenue from the click.
But
RSS provides an even greater potential. Because by adding an RSS feed
to that same web page, you turn a static web page that only contains the
information you placed on it, into a dynamic ever changing web page
that others will likely come back more than once to read.
After
all, once someone has read a one page web site, what incentive is there
for them to come back? Plenty, if you use RSS feeds on your web page.
It is possible to add 5, 10 or 15 feeds on your once static web page and
now, you've got a page that automatically updates itself and provides
something that people will want to come back to read time and time
again.
You
can easily convert any web page into a dynamic web page using free RSS
creator software. One of the most popular free versions is called Carp
and you can download it at this web link:
http://www.geckotribe.com/rss/carp/.
Once
you've set this program up on your website and added the proper code to
your website, then you will need to collect RSS feeds that relate to
the topic of your web page.
Let's
say that the topic of your web page is flower gardens. You could go to
Google News and get their RSS feed code, place it into the appropriate
position in your Carp coding you put on your web page and then adjust
the code as follows:
http://news.google.com/news?hl=en&q=flower+gardens&ie=UTF-8&output=rss
You can also get a similar feed from Topix.net and you'd adjust the code like this:
http://rss.topix.net/search/?q=flower+gardens&xml=1
Now,
once you have uploaded your web page, your site will automatically pull
in fresh information from Google and Topix about flower gardens. Simply
follow this illustration for any web page you'd like to monetize and
watch your search engine ranking soar and also your bank account!
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